ASUS Zenfone Zoom:Is it a phone or a camera? The debate continues

Taiwanese smartphone maker ASUS has extended its portfolio of Zenfone series with an advanced photography-focussed smartphone for the consumers.
The smartphone has 13-megapixel and 3x optical zoom loaded with latest features,
With its ultra-thin 5 mm edges and hardware technology that gives clearest and sharpest images, Zenfone Zoom puts DSLR-like photography experience in your pocket - giving a total of 12x zoom and 5-cm macro focus.

Asus Zenfone Zoom comes with a snapper that is capable of 3x optical zoom and also allows magnifying a photo without any added visual effects caused by digital zoom..It has 10-element HOYA lens kit camera -- including two prisms, which does all the zooming inside the casing.

 The device enables auto-focus in 0.03 seconds, helping click a photo in a blink. The 4-stop optical image stabliser (OIS) enhances image quality by reducing "shakes" while clicking pictures.

ZenFone Zoom is coupled with a Panasonic Smart FSI image sensor that captures more light and colour -- in both natural and low-light compositions. The rear camera has a dual-LED Real Tone (and blinding) flash for natural indoor portraits. It also has a manual mode is quite detailed and even indicates if the subject or the frame is straight or tilted with its on-screen tilt-meter.


Intel 64-bit Quad-core Atom 2.5 Ghz Z3590 processor.
128GB  device memory
 5.5-inch 1920x1080 full high-definition IPS ASUS TruVivid display.
The Corning Gorilla Glass 4 offers twice the drop-damage resistance of its predecessor and a 2.5X increase in retained strength.
3,000 mAh battery
 BoostMaster fast-charging technology the charger filled up the phone's battery in approximately an hour.

It has leather finish at the back is impressive but also makes the phone slippery. At Rs. 37,999, the company could have included a fingerprint scanner into the device.

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